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KELLY LOVE is a clothing label that focuses on everyday luxury and timeless design – elegant, feminine styles that will work effortlessly with what you already own. The eponymous label was born out of a love of beautiful fabrics and considered design - the process of creating something tangible from a fleeting, initial idea and turning it into something that our customers can own, wear and cherish. Our pieces are designed to evoke emotions and can be worn across all occasions, from the ordinary to the extraordinary. The concept that memories from these times are intertwined within the very fabric of these special pieces.

From a childhood in the Australian countryside to time spent working for a fashion designer in Japan, to art college in Sydney and settling in London, Kelly Love finds inspiration from nature, the beloved city on her doorstep, travel, the simplicity and texture celebrated by Japanese design, interiors and nostalgia for times gone by.

The label celebrates slow fashion, craftmanship and sustainability – versatile styles created from heavyweight silk, linen, cotton and wool that sit alongside styles with exclusive hand drawn sketches. Styles that focus on subtle details – a gentle gather, feminine ruffle, silk covered buttons, an elegant curved hem or unexpected texture. We believe that the inside of a garment should look as beautiful as the outside, for both aesthetic purposes and also to ensure our pieces are made to last. Every piece is created with this in mind.

Our styles are not led by trends which has allowed us to make a conscious choice to become seasonless. We believe that we have a responsibility to help make a change in the industry and to challenge the concept of fast fashion. We design and make clothing to be worn for years to come – to be styled and layered in different ways depending on the time of year. 

Our aim is to make beautiful clothing that feels inclusive and instils confidence and we hope that you love our pieces as much as we love creating them.